My Journey is Finally Coming to an End
I can’t believe graduation is less then two weeks away. College literally goes by in the blink of an eye. It seems like only yesterday when I arrived at Champlain College to embark on a new chapter in my life. I have spent the past 4 years writing this chapter through my studies, my friendships, and my experience abroad. Now this chapter is finally coming to an end. It was only 15 weeks that I started my blog in hopes to figure out what I wanted to after college. After all of the information I have gathered about traveling and volunteer, I plan on traveling for the month of July to India. While traveling, I will continue to document my journies.
When Elaine Young told our class that we needed a way to measure the metrics of our blog I was going to rely on my Posterous analytics. However, I realized they did not make much sense. Before he ccc410mkt capstone, I created my Posterous blog for my online visibility class. I had two posts that I created in September. I never left my blog post on Facebook and only tweeted about them once. On my Posterous analytics, it said I had 620 views. Clearly these numbers made no sense. I discovered that Posterous has the feature of setting up a Feedburner and Google Analytics account. On February 7th I created an analytics and feedburner account.
It is always important to respond to a blog comment. This is how people build connections with each other. Building connections was something I had been working on the entire semester. One thing I need to focus on is my bounce rate. A good bounce rate averages around 30%. My number was not where near 30 (mine was 78%). Many people reading my blog would only read the newest post and then go to another site. This is something that I still need to work on. What I found interesting with my viewers was which post was the most popular. Out of all my personal experiences with traveling, people responded to my $200 Dollar Cheese Burger Fine. The title alone catches a reader's eye making him or her want to know more. Instead of tweeting, "Check out my blog post" I would create a catchy title to make followers want to click.
A key factor for gaining followers and driving traffic towards my blog was using Facebook and Twitter. Majority of the people who were reading my blog heard new post through Facebook. My blog had an autopost setting that would go straight to my social media networks: Facebook, Twitter, and Linkedin. After the autopost sent out, I would go to my Twitter account and retweet my post using hashtags to gain more attention to my blog. This was how I got retweeted a few times about my post on Eat Pray Love, Egypt, and Invisible Children. It was always exciting to have my blog retweeted by strangers.
My experience with blogging was ineteresting. One thing I learned about blgging is you have to blog about something you are passionate about. If you don’t like your topic, you will most likely not feel like blogging. Another thing I learned was not stressing out about number. When I was reading the book, Share This! by Deanna Zandt she said that blogging is quantity, it's about the quality of your posts. If you can get a tight niche group of followers that share same passion as you do, your blog is a success. May blog may have not received many comments, but it was getting retweeted and commented on via Facebook. Gaining followers is something I still need to work on. In the beginning of the year I was on following my friends on their blogs and twitters. To expand my blog I began following more volunteering organizations and people who had a passion to travel. This increased my followers on twitter who could relate to my personal brand. My overall experience with blogging has been positive and I plan to continue with my personal branding project.











